Followed by a paragraph that demonstrates your understanding, demonstrates your expertise, highlights their problems and emotions that are associated with those problems.

This paragraph should also explain your company's beliefs in terms of why your prospect shouldn't have to experience these problems and frustrations.

It should also make it clear that you understand their needs, desires, and emotions.

Then it should highlight your authority and expertise and tell them how you'll help them.

Finally, it should tell them what to do.

Like this.

At [YOUR BUSINESS NAME], we know that you want your business to be well known, respected, and successful. (This demonstrates understanding of what they want. <-- REMOVE THIS)

In order to do that, you need a simple way to get new leads and an easy way to automatically follow up with them, build your credibility, and cause them to want to do business with you (again).

And when they're ready, you need to send them to calendar to actually get them to book appointments. (These two sentences demonstrate that we know what they need. <-- REMOVE THIS)

The problem is that most businesses don't follow-up with previous, current, and future customers because either A) they simply cannot afford to hire someone to do that or B) most marketing platforms are confusing and hard to use. Plus it's hard to know what to actually say in your emails and in your text messages.

And that can make you feel overwhelmed and frustrated. (This demonstrates that we know the problems and we know how these problems make them feel. <-- REMOVE THIS)

We believe that if your business helps people, then you should have the success and recognition you deserve. (This explains why we believe they shouldn't have these problems. <-- REMOVE THIS)

Digital Marketing can be overwhelming and complicated, which is why we've spent the last X years discovering what works best ...and using that insight bring you a simple system with pre-built, template based follow up campaigns that actually book appointments (and are easy to use).

(This part demonstrated that we know what they're going through, and it highlighted our expertise. <-- REMOVE THIS)

Here's what to do next.

First, schedule a demo. This let's you see how the platform works and make sure that it really is what you're looking for.

On this demo, we'll get a text message and our "A.I." booking appointment engine will guide you through the entire appointment booking process.

There's no hard selling and we promise we won't call you on the phone and bother you. Think of it more like a free consultation combined with some fun "show and tell" as opposed to a canned sales pitch.

Finally, watch your business grow! [YOUR BUSINESS NAME] makes it simple to take your existing customer list to turn them into repeat customers... Not to mention take your leads and turn them into booked appointment customers. And don't forget, we're here to support you every step of the way.

(This last section beginning with "Here's what to do next" told them what to do next, and clarified the benefits of doing each step. <-- REMOVE THIS)